Last Updated on July 4th, 2025
Information We Collect
We collect information to provide you with the best possible experience on EquiLink. The types of information we collect include:
A. Personal Information
● Account Information: When you create an account, we may collect personal information, such as your name, email address, and contact information. We also reserve the right to collect your profile information
● Location Information: It is optional for every user to allow us to access your location data. You can change this in your device settings.
● Payment Information: For transactions (e.g., purchases of digital products or advertising services), we collect payment information, including credit card details. Your payment information is securely processed by Stripe and we do not store this information.
B. Business and Product Information
● If you list a business, service, or digital product, we may collect information related to your business, including location, service details, business description, contact information and any images or documents you upload.
C. Usage Information
● Device Information: We collect information about the devices you use to access EquiLink, such as IP address, browser type, and device identifiers for analytical and troubleshooting purposes.
● Log Data: Our servers automatically record information about how you interact with our app, including the pages you view, the links you click, and your general browsing patterns. This also includes accessing the times and dates of your account activity.
● Operating System: We also collect information about the system you operate EquiLink on.
How We Use Your Information
We use your information for the following purposes:
● Providing and Maintaining Services: To allow you to access and use EquiLink, including account management, purchases, and listing services
● Processing Payments and Transactions.
● Verifying Business Credentials (for business accounts): When you sign your business up with us, you are agreeing to the collection of business credentials for verification purposes.
● Improving User Experience and our Analytics: To enhance the functionality and usability of the app, personalise your experience, and ensure we provide the most relevant content.
● Marketing and Communications: To send you updates, promotional content, and other information related to EquiLink, your account, or your interactions with our services. You can opt out of these communications at any time.
● Compliance and Protection: To comply with applicable laws, prevent fraudulent activities, and protect the rights, safety, and property of EquiLink, its users, and others.
● Customer Support: To respond to your inquiries, troubleshoot issues, and provide customer support.
● Prevent Fraudulent Activities.
Sharing Your Information
We may share your information in the following instances:
● With Service Providers and Business Partners: We work with third-party vendors (Stripe) to process payments and assist with analytics. These vendors are only permitted to use your information as necessary to perform services on our behalf.
● For Legal Reasons: We may share information if required by law or in response to legal processes, such as a subpoena, court order, or government demand.
● Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information will be transferred to the relevant entity.
● Other users as necessary for the platform functionality.
We do not sell your personal information to third parties.
Your Choices and Rights
Depending on your location, you may have rights over your personal information, including:
● Access and Correction: You can access and update your account information through your profile settings.
● Deletion: You can request that we delete your personal information, although some data may be retained as required by law or for legitimate business purposes.
● Marketing Preferences: You can opt out of receiving promotional emails by following the unsubscribe link in our communications.
Third-Party Integrations
EquiLink uses third-party services to provide a seamless experience and enable certain features on the platform. These third parties may have limited access to your data as necessary for them to perform their services.
● Payment Processors: We use trusted third-party payment processors (Stripe) to handle all financial transactions securely. These providers will have access to your payment information to facilitate transactions.
● Analytics Providers: We may use third-party analytics tools (e.g., Google Analytics) to gather usage data and improve the platform’s performance.
● Marketing Services: With your consent, we may share limited data with third-party marketing providers to send relevant offers or updates.
● Data Encryption and Security: We use a trusted data security server, Supabase, to ensure maximal security when handling your data.
Each of these third-party providers has its own privacy policy, and we encourage you to review these policies to understand how your information may be used.
Data Security
EquiLink prioritises the security of your personal information. We have implemented a range of security measures to protect against unauthorised access, alteration, and disclosure of your data. However, no online platform is entirely secure, and we cannot guarantee the absolute security of your information.
● Encryption: Data transmitted between your device and our servers is encrypted by Supabase, a third party data security server.
● Access Control: Access to your data is restricted to authorised personnel only, who are bound by confidentiality obligations.
● Data Retention: We retain your data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal requirements, and resolve disputes.
● Regular Audits: Frequent security reviews and vulnerability assessments to ensure data protection.
● Inactive Accounts: Data from inactive accounts is anonymized or deleted after 12 months of inactivity, unless required for compliance.
You also have the following rights regarding your data:
● Access: You have the right to request access to the personal information we hold about you.
● Modification: You may request the correction or update of inaccurate or incomplete information.
● Deletion: You have the right to request deletion of your personal information, subject to certain legal obligations. All personal data is permanently deleted within 24-72 hours, except where retention is required by law.
● Restriction: You may request restriction of processing your data in specific circumstances.
●Data Portability: You have the right to request a copy of your data in a commonly used electronic format.
To exercise these rights, please contact us at info@equilinkapp.com.
User Eligibility
EquiLink is an open platform designed for all individuals over 4 years of age with an interest in the equine industry. By using the platform, all users agree to adhere to the Terms and Conditions and community guidelines outlined by EquiLink.
For users under the age of 18, we encourage parental or guardian supervision when interacting on the platform. EquiLink does not knowingly collect or store personal information from children without parental consent as required by applicable laws. If we become aware of any unauthorised data collection or interaction involving minors, we will take steps to delete this information and ensure compliance with relevant privacy regulations.
Businesses/Service Providers Specific Provisions
For professional service providers using the EquiLink platform, we collect and securely store credentials and business information for verification purposes, ensuring a trustworthy environment. Verified statuses may be publicly displayed on profiles, and providers are responsible for maintaining accurate profile information, including services and pricing. User reviews and ratings are publicly visible to promote transparency, with providers unable to alter feedback; requests for review removal are only considered if guidelines are violated. All data, including credentials and business information, is protected with encryption and accessible for updates or deletion upon request.
Product Promotion and Store Link Privacy
Businesses that subscribe to the Product Promotion feature on EquiLink may display product information and provide direct links to their external websites or online stores. EquiLink collects and displays only the data voluntarily submitted by these businesses for promotional purposes.
Information Displayed:
●Product descriptions, business names, images, and external website URLs
●Any promotional text or visuals voluntarily uploaded by the business
●Business location (optional) and contact details, if submitted
User Interaction:
●When a user clicks on a promotional listing, they are redirected to the business’s external website. EquiLink does not track user activity beyond the redirect point and does not collect or store purchase information from external sites.
Limitations of Responsibility:
●EquiLink does not control the content, functionality, or data practices of third-party sites. Once redirected, your interaction is governed by that business’s own privacy policy and terms. We encourage users to review the privacy practices of any business before sharing personal or payment information.
No Sale Processing:
●No sales, transactions, or payment processing occurs within EquiLink for these promoted products. The Product Promotion feature is intended solely for advertising and redirect purposes.
Opportunity Board and Event Hub Privacy
EquiLink ensures the privacy of users posting or responding to opportunities on the Opportunity Board and posting or booking events on the Event Hub by securely managing application and participant data. Information shared through postings must comply with platform guidelines, and personal details are only accessible to relevant parties (e.g., opportunity posters or event organizers) for their intended purpose. Event participant information is shared solely with organizers for attendance management, while sponsorship and mentorship connections require responsible handling of personal details. EquiLink prohibits the misuse of any collected data and ensures all information is used only as necessary to facilitate connections and interactions on the platform.
Knowledge Hub Content Privacy
EquiLink protects the privacy of contributors and users engaging with the Knowledge Hub by ensuring proper attribution for submitted content while granting the platform a license to display and share it. User-generated content, such as comments, is publicly visible, and users are advised to avoid sharing sensitive information. Educational materials must comply with intellectual property laws, and redistribution without permission is prohibited. Research and article submission data is securely stored and used solely for publication or review purposes, with no third-party sharing without explicit consent from the owner. These measures ensure a secure and respectful content-sharing environment for all users.
Tax Handling & Payment Disclaimers
EquiLink collects and processes certain tax-related data to comply with national and international tax regulations. As part of our commitment to transparent and secure transactions, we use Stripe (and its integrated Stripe Tax tools) to handle tax calculations and payment processing.
How We Handle Taxes and Payments:
●We collect GST and QST for Canadian transactions as required by law (EquiLink is registered in Quebec, Canada).
●Stripe automatically applies relevant VAT, sales tax, or other applicable taxes at checkout based on your location.
●All taxes are clearly displayed before payment is completed.
●We do not store your payment details or tax documents—this is managed securely through Stripe.
For Users Earning Through EquiLink:
●If you earn income via EquiLink (e.g., selling courses, services or events), you are responsible for reporting that income to your local tax authority.
●In some cases, Stripe may request and process tax forms (e.g., W-8BEN or W-9) for compliance purposes.
●EquiLink does not provide tax advice or collect income tax filings directly.
For more details on how Stripe manages your data, please reviewStripe’s Privacy Policy.
International Data Transfers
EquiLink is headquartered in Québec, Canada and may transfer your data outside your country of residence. When we do so, we take steps to protect your data by implementing appropriate safeguards in accordance with relevant data protection laws.
Specific Regional Rights and Compliance
EquiLink is committed to adhering to data protection and privacy regulations applicable to users in different regions. By using the EquiLink app, users acknowledge and agree to the following:
European Union (EU) Users:
● EquiLink complies with the General Data Protection Regulation (GDPR).
● EU users have specific rights, including the right to access, correct, delete, or restrict the processing of their data, as well as the right to data portability and to withdraw consent where applicable.
● EU users may lodge complaints with their local data protection authority if they believe their rights have been violated.
California (USA) Users:
● EquiLink complies with the California Consumer Privacy Act (CCPA).
● California residents have the right to know what personal information is collected, how it is used, and with whom it is shared or sold to.
● They may also request access to, deletion of, or opt out of the sale of their personal information.
● They also hold the right to equal service and price.
Other Regions:
● EquiLink endeavors to comply with privacy laws applicable in all regions where it operates. Specific rights and compliance mechanisms will vary depending on local laws and regulations.
Exercising Regional Rights:
● Users may contact EquiLink at info@equilinkapp.com to exercise their regional data protection rights, including data access, correction, deletion, or opt-out requests.
● Requests will be processed within the timeframe required by applicable laws for the user's region.
Changes to this Policy
We may update this Privacy Policy periodically to reflect changes in our practices or relevant laws. We will notify you of any significant updates, and your continued use of EquiLink after such changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: info@equilinkapp.com